DON'T isn't merely a fashion label, it's a mood. 

Founded by Vanessa Trifunovic, better known as DJ Nes, DON'T has been a long time in the making before its vibrant debut in 2020. Growing up, Nes honed her skills in crochet and sewing under the tutelage of her grandmother, a skilled dressmaker, while her mother's occupation brought home Dior samples, offering glimpses into high fashion.

Infused with a passion for craftsmanship and meticulous attention to detail, DON'T pieces are meticulously crafted to be cherished and shared worldwide. Drawing from a decade-long stint as a DJ, spanning venues across the nation, DON'T finds inspiration in nightlife, club culture, and the pulsating energy of dance floors—where comfort and ease reign supreme. Nes' love for hip-hop and R&B injects elements from the realms of sportswear and streetwear into the DON'T range.

At the heart of DON'T lies a commitment to fostering community and connection, mirroring Nes' ethos when she's orchestrating the soundtrack to a bustling dance floor. The name DON'T reflects our design philosophy: Don't overthink, just create.