Based in Melbourne, Australia, HER.SELF sells women's fashion, streetwear and accessories by local designers. It’s inspired by the diverse talents and success of modern day female, trans and non-binary individuals within the creative industry. 

It started off with Kowai Girls/Disorient which was established in 2016. One label by two sisters who wanted to bring some spice into Melbourne Fashion scene. However, with everything that was going on in the world, one of the sisters wanted to focus on her true passion which was food and film. Di however has always had a love for fashion. HER.SELF was established in February 2021 as a multi brand store which showcases the talents of local Australian creatives. People want to know where their clothes come from and they want to support their locals. There aren't many stores that stock local designers and Di wanted provide these labels with a platform to do that. 

I'm probably the worse designer out there. I don't follow trends, I don't know what collections are on what runway. I seek inspiration from the people I see and meet everyday. It could be the grandma waiting at the bus stop or the group of girls coming out of Gotcha. Everyday people can inspire you with how they put something together and show you a different point of view on how something can be worn. That's the most exciting thing about fashion - it changes depending on the person and their vision.

Honestly, i've been in lockdown for so long I will be wearing everything and anything in my wardrobe once i'm free - you can expect a fashion show even if i'm just catching up with friends for a coffee.